YETI

YETI was founded in 2006 by brothers Roy and Ryan Seiders, who set out to create outdoor gear that could truly withstand the demands of the wild after being frustrated by coolers that couldn’t keep up. Their first major innovation—the ultra‑durable, ice‑retaining Tundra® cooler—set the tone for a brand built on uncompromising quality and long‑lasting performance, a philosophy that continues across their expanded range of drinkware, soft coolers, bags, and more.