Joules is a British lifestyle brand inspired by the countryside, coasts, and towns. Founded in 1989 by Tom Joule, the brand is known for its dedication to quality, detail, and effortless British style. Joules offers a range of clothing and accessories designed for well-dressed weekends, helping customers express their most original selves. With a focus on premium materials and timeless designs, Joules continues to reinvent classic British fashion for modern lifestyles.