Fairfax & Favor

Fairfax & Favor is a modern British luxury lifestyle brand inspired by rural Norfolk, crafting timeless, practical and elegant products from the finest materials. Founded in 2013 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, the brand is known for exceptional craftsmanship, its iconic Regina Boot, and a commitment to responsible practices as a certified B Corp. Today, it has grown from country show beginnings to multiple UK stores, trusted stockists, and an international presence—all while staying true to its roots in refined rural style.